Changing Doubters into Customers
It’s natural when you see a new business open up to be a little skeptical of what they can do and how quality their product is going to be. As a business owner,you have to understand that people are going to feel that way,and it is on you to make them feel differently. Jason Hall,CEO and founder of Five Channels Marketing,discussed how to turn those doubters into customers.
The first thing that Hall highlights is the need for transparency. He talks about being upfront with what you have,and what you are able to do for your customers. Being an open book allows your customers to further invest into what you are doing. They know they can trust you,and that you have their best interests in mind. This also goes true for what you can’t do. Hall’s favorite quote is “You don’t know what you don’t know,” meaning that its ok to understand that you won’t know everything. Rather,what is important is that if you don’t know,you are willing to go out and find that knowledge. Hall speaks how your customers are already coming to you because they don’t know how to get whatever it is you are selling themselves. So,admitting you may not know something,but finding it out for them,will further show that you are caring to your customer’s needs.
Believe in What You Do
From there Hall says that the most important thing you can do to change minds is having a belief in yourself,and what you are selling. He states that you have to understand times won’t always be easy,he himself was involved in a lawsuit early in his company’s run,but sticking by what you are doing and what your core values are will take you a long way in the end. Learn more aboutFive Channels.